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I&B Ministry monitors progress of DigitizationLaunches Campaign regarding Digitization in the Print and Electronic Media68% of the Cable TV Digitization achieved

New Delhi: September 17,2012

 

A recent review of Digitization progress by the Ministry of Information and Broadcasting has revealed that 68% of Cable TV Digitization has already been achieved in the 4 metro cities of Delhi, Mumbai, Kolkata and Chennai.  

 

The Cable Television Networks (Regulation) Amendment Act 2011 has made it mandatory for switch over of the existing Analogue Cable Television Network to Digital Addressable System (DAS) by December 2014 in the entire country in 4 phases. In the first phase, 4 metro cities of Delhi, Mumbai, Kolkata and Chennai are to be covered by 31st October, 2012.  Towards complete switch over from analogue to digital only about six weeks are remaining.  

 

Ministry of Information and Broadcasting has been constantly reviewing the preparedness of the industry for the Digital switch over.  Installation of Set Top Boxes in Cable TV Homes is one of the most crucial pre-conditions for the Digital Switch over. The review of the data has been done by the Ministry of Information and Broadcasting by taking into consideration the Census data of 2011 with respect to total households, TV penetration, households having television sets. The data has been further corroborated with the data received from the Multi System Operators and DTH operators.

 

Taking into consideration that the TV penetration is about 80% on an average in 4 metro cities, and there are 25.59 lakh DTH subscribers and  46.71 lakhs Set Top Boxes have already been installed, the percentage of digitization in 4 metros is 68%. This includes 20% provision for multiple TVs in homes and TVs in offices. City wise data shows that in the achievement of digitization in Mumbai is 95%, Kolkata 67%, Delhi 53% and Chennai 49%.  The details are provided in the Table below:

 

Figures in lakhs

Cities

Total Households*

TV penetration*

Households having TV sets*

DTH Subscribers1

Cable TV Households

20% provision for multiple TV homes and TVs in offices households for multiple TV & offices

Total cable TV Subscribers

Cable TV STB already installed2

Achievement

Cable TV alone

Along with DTH

Col 1

Col 2

Col 3

Col 4

Col 5

Col 6 = Col 4 Col 5

Col 7 = 20% of Col 6

Col 8 = Col 6 + Col 7

Col 9

Col 10

Col 11

Mumbai

26.65

85%

22.74

7.10

15.64

3.13

18.77

17.82

95%

96%

Kolkata

32.63

61%

19.90

3.44

16.46

3.29

19.75

13.28

67%

72%

Delhi

33.41

88%

29.39

8.77

20.62

4.12

24.74

13.11

53%

65%

Chennai

11.07

95%

10.56

6.28

4.28

0.86

5.14

02.50

49%

77%

Total

103.76

80%

82.59

25.59

57.00

11.40

68.40

46.71

68%

77%

Data Source:  * Census 2011                        1 DTH Operators       2 MSOs

As indicated in the above table, according to census 2011, there are 103.76 lakh households in four metro cities of Mumbai, Delhi, Kolkata & Chennai. TV penetration in four metros is 80% as per census. Thus 82.59 lakh households have TV sets in four Metro cities. Out of 82.59 lakh TV households, 25.59 lakh households have DTH connection. Adding 20% provision for multiple TVs and offices, total 68.40 lakh cable subscribers need to get STBs in four metros. Out of these, and 46.71 lakh households have already installed cable Set Top Boxes (STBs) . Thus 68% of the TV households in the above mentioned four metro cities have already become digital. The percentage achievement of digitization goes up to 77% if DTH figures of 25.59 lakhs are also added.

The Ministry of Information and Broadcasting has also launched a publicity campaign in Electronic and Print Media to take awareness to the door steps of people.  A Print Advertisement Campaign was launched recently where an advertisement was given in all the major English Dailies as well as Marathi, Bengali and Tamil Dailies, informing people about the urgency to get Set Top Boxes as well as benefits of Digitization.  Ministry of Information and Broadcasting has already launched three video spots which are now being shown by the News Channels, General Entertainment Channels including Regional channels.  Three Radio spots prepared by the Ministry of Information and Broadcasting are also on air. AIR is broadcasting these spots 8 times daily on its various channels like FM Gold, FM Rainbow, Rajdhani and Indraparastha channels.  The spots are also being broadcast in various regional languages. Private FM broadcasters have also been airing the radio spots in 4 metro cities.  

 

Recently during various interactions with the Industry, senior officials of the Ministry of Information and Broadcasting have clarified that the deadline of 31st October 2012 will not be extended any further and that the task would be completed with the active cooperation of all stakeholders within the time frame.

 

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