Ministry of Health &
Family Welfare has notified new pictorial health warnings vide G.S.R.
724(E) dated 27th September, 2012 to be depicted on tobacco product
packs. Three sets of warnings each have been notified for smoking as
well as smokeless forms of tobacco product packages.
The new warnings shall come into effect from 1st April, 2013.
The following are the new additions in these rules
• Insertion of the word "warning" in red font.
• Provision of maintaining a ratio (075:1) between the vertical length
and horizontal length of the health warning so as to ensure that
pictures are not distorted with change in size of packs.
Well-designed health warnings and messages are part of a range of
measures to communicate health risks due to tobacco use. Pictorial
health warnings communicate health risks in a visible way, provoke a
greater emotional response and increase the motivation of tobacco users
to quit and to decrease their tobacco consumption.
Graphic warning labels have a greater impact than text-only labels and
can be recognized by low-literacy audiences and children.