present, Kisan Call Centres (KCCs) are functioning from 14 locations of
the country including Rajasthan, covering all the States and UTs. All
KCC locations are accessible by dialing a single toll free number
1800-180-1551 from 6.00 AM to 10.00 PM on all 7 days a week nationwide.
This number is accessible from all telecom networks including private
In order to improve participation of State Governments to strengthen
these Kisan Call Centres, following initiatives have been taken by the
Ministry of Agriculture:
i) Close association of the State Governments in supervising quality of
information provided by the KCC agents and also in escalation of
unresolved queries to the experts at different levels for correct
answers to farmers.
ii) Launching a major publicity campaign on electronic and print media
for creating awareness about the Scheme.
a. Identifying group of experts from the State to assist KCC agents in
answering farmers queries in call conferencing mode.
iii) Keeping the KCC agents apprised of all new schemes and programmes
being implemented in the State.
iv) Organizing orientation and interaction of KCC agents with the
Divisional/Zonal level officers of the State Agriculture and allied
departments every month.
v) Getting weekly feedback from KCC regarding nature of calls including
area specific prevalence of crop diseases, pest infestation etc.
In addition to the above, new technologies like Voice Mail, Internet
Protocol Private Branch Exchange (IPPBX); call recording, call barging,
redundant Internet bandwidth, playing of season specific advisory during
call waiting period have been introduced to provide a better response to
the farmers and effective monitoring the performance of Kisan Call
Centres by the States.
This information was given by Shri Tariq Anwar, Minister of State for
Agriculture and Food Processing Industries in written reply to a
question in the Lok Sabha today.