The hard decision like
demonetization taken by Prime Minister, Shri Narendra Modi will have
good effect on the Indian economy and will set India on faster growth
path, said Shri Hansraj Ahir, Minister of State for Home Affairs. He was
speaking at Digi Dhan Mela organised in Mumbai today. He asserted that
demonetization has freeze the source of money to terrorist, naxalites
and other anti-social elements.
He appealed the citizens, merchants and others to support the digital
payment platforms and make economy less cash and ultimately cashless.
To promote Digital Payments Special habit amongst the citizens of the
city and the State, Government of India along with Government of
Maharashtra organised a Digi Dhan Mela.
This has done under the aegis of present two schemes of Government of
India, namely Lucky Grahak Yojana for Consumers and Digi-Dhan Vyapar
Yojana for Merchants, which seek to nudge people towards significantly
higher usage of digital transactions through the offer of incentives.
The Government of India seeks to promote digital payment methods to
encourage consumers and merchants to increasingly shift to these payment
modes. NITI Aayog of Government of India and Department of Electronics &
IT are leading the efforts in this direction.
The mela have 60+ stalls manned by banks, e-wallet, telecom and
transportation (auto/car) network companies, Aadhaar enabled payment
system (AEPS) vendors, merchants associations, Aaple Sarkar Seva Kendra
operators, Fair Price Shop Owners, small vendors, self help groups from
MSRLM, NPCI, UIDAI etc.
Training regarding digital payments was also imparted to the Aaple
Sarkar Seva Kendra operators, Fair price shop owners, Auto-Taxi
operators from Mumbai, Thane and Raigad. All such providers have
provided with space at venue where customers and merchants able to get
information and get sensitised or trained about digi operations.
The prizes for the competition organized regarding slogan making, radio
jingles/ spot etc for two age groups – below 18 and above 18 were
distributed. Digital prizes/Awards were given to persons for winners
A lucky draw was taken out for awards to be given out on a daily and
weekly basis under the Lucky Grahak Yojana and weekly basis under the
Digi-Dhan Vyapar Yojana. The scheme implemented by National Payments
Corporation of India (NPCI). Only those transactions that take place
through RuPay Cards, USSD, UPI and AEPS are eligible for this scheme.
The scheme has become operational nationally with the first draw on 25th
December, 2016 (coinciding with Christmas) and would lead up to 14th
April 2017 (coinciding with Babasaheb Ambedkar Jayanti) with a Mega
During the day-long event, help were also extended to citizens for
opening their bank accounts, linking mobile number to bank account,
Aadhaar enrolment, carrying out Aadhaar updates, seeding Aadhaar number
with bank account number etc. Thus every effort have been made to create
awareness among the visitors regarding conduct of safe and secure
Shri Vikram Singh Gaur, Joint Secaretary, NITI Aayog, Shri Arvind Sawant,
Member of Parliament, Sports celebrities, Shri Veer Dhawal Khade and Ms.
Suwarna Bartakke and other senior dignitaries were present at the