The Election Commission
of India (ECI) announced State Assembly Elections in five States on 4th
January, 2017. In order to achieve widest possible outreach of
information on the election schedules and other ECI guidelines for
citizens, an unprecedented effort was made by Press Information Bureau (PIB)
and Ministry of Information & Broadcasting (MIB) to use Social Media
(SM) Platforms like Facebook, Twitter and YouTube.
The press conference by the ECI was live-streamed on MIB’s YouTube
channel, and on the Facebook Pages of PIB, MIB and Facebook India.
Important highlights of the announcement were also tweeted LIVE by PIB
and MIB, and shared on their Facebook Pages as well.
The actual figures of the reach of the relevant information on the ECI
Press Conference the among the Citizens are as follows: (Figures as on
7:00 PM, 4th January, 2017)
Among MIB’s social media accounts, a total of 22 tweets, 5 Facebook and
1 YouTube posts were made on Assembly Election Schedule. On Facebook,
the 5 posts achieved a Total Reach of over 5.24 Lakh people, 1,219 Likes
and 140 Shares. The ECI press conference was also Live-streamed on
Ministry’s Facebook page, which received 12,000 views and reached over
4.95 Lakh people.
Also, a total of 55,127 Impressions were achieved for the 22 tweets made
from MIB handle. These were re-tweeted 1,448 times and 550 favourites
were achieved. Further, the Live Stream of the ECI Press Conference on
YouTube achieved 1,700 views.
Among PIB’s social media accounts, a total of 68 tweets and 10 Facebook
posts were made on Assembly Election Schedule. The Facebook posts
achieved a total reach of more than 29,700 people, 167 Likes and 46
Shares, while PIB’s tweets resulted in 6.5 lakh impressions (views),
4,140 retweets and 951 favourites, as of now. The live-streaming of the
event on PIB’s Facebook page has reached 3.04 lakh people and fetched
more than 800 views.
In addition to the above platforms, the ECI press conference was live
streamed for the first time on two Facebook pages, namely Facebook India
and Government, Politics and Non Profits, which collectively received a
massive response with more than 1 Lakh video views and reached over 13
Lakh people on Facebook. The Facebook Live Stream received 6,400 likes
and 624 shares. (Figures as on 7:00 PM, 4th January, 2017)
On Twitter, Top Trending Hashtags throughout the day were #ElectionCommission,
#AssemblyElection, Manipur & Goa, 5 States, Phase2, Uttarakhand and
Model Code of Conduct. The maximum potential reach was achieved on the
hashtags #ElectionCommission and #AssemblyElection of about 21.2 crores
and 20.1 crores of people respectively.