Leading up to International Women’s Day on March 8, 2017,
the Ministry of Women and Child Development has initiated a social media
campaign -#WeAreEqual -
targeted at raising awareness about gender discrimination. The campaign
will culminate into the celebration of International Women’s Day marked
by the prestigious Nari Shakti Award ceremony, in which the Hon’ble
President will honour individuals and institutions for their exemplary
contribution to women’s empowerment.
campaign takes a positive approach, engaging both men and women across
the cross-section of the society and reflects their personal effort at
creating a more equal society. The Ministry’s Facebook and Twitter
handles have received an overwhelming number of posts by social media
users with the hashtag #WeAreEqual, reaching 2.6 crore persons since its
inception last month. The posts show everyday examples of how men and
women of India are sharing more responsibilities and standing up for equal
rights and opportunities.
The #WeAreEqual campaign is gaining momentum with the
partnership by prominent personalities such as film actors Mr. Amitabh
Bachchan, and Ms. Dia Mirza; sportspersons Ms. Mary Kom and Mr. Sangram
Singh and ISRO scientists Ms. K Thenmozhi Selvi, Ms. Subha Varier and
Ms. Minal Rohit among others.
Ms. Vasu Primlani, a triathlete, comedian, musician and
Nari Shakti Awardee, has also joined the campaign by preparing a rap
music video on the theme of gender equality. Several other
organisations like Change.org, Breakthrough, Girls Count , Facebook
#Hundred Women Achievers have partnered with the Ministry to carry
forward the message of the campaign.
The Ministry has also produced an insightful short video
reflecting the views of the general public on gender discrimination and
the need for equality. All posts can be viewed at the social media
handles of the Hon’ble Minister (https://twitter.com/Manekagandhibjp &
https://www.facebook.com/ManekaGandhiOfficial/) and the Ministry (https://twitter.com/MinistryWCD & https://www.facebook.com/ministryWCD/).