Government of India
along with Government of Maharashtra is set to organise a Digi Dhan Mela
in Mumbai on 3rd January 2017 to promote Digital Payments Special habit
amongst the citizens of the city and the State .
This is being done under the aegis of present two schemes of Government
of India, namely Lucky Grahak Yojana for Consumers and Digi-Dhan Vyapar
Yojana for Merchants, which seek to nudge people towards significantly
higher usage of digital transactions through the offer of incentives.
The Government of India seeks to promote digital payment methods to
encourage consumers and merchants to increasingly shift to these payment
modes. NITI Aayog of Government of India and Department of Electronics &
IT are leading the efforts in this direction .
The venue of the Digi Dhan Mela is at Mumbai University, Fort. It will
be a daylong event, starting from 10..30 am and shall continue till
4.30pm. The mela would have 50 stalls manned by banks, e wallet, telecom
and transportation (auto/car) network companies, Aadhaar enabled payment
system (AEPS) vendors, merchants associations, Aaple Sarkar Seva Kendra
operators , Fair Price Shop Owners, small vendors ,self help groups from
MSRLM, NPCI, UIDAI etc.
Training regarding digital payments will also be imparted to the Aaple
Sarkar Seva Kendra operators, Fair price shop owners, Auto-Taxi
operators from Mumbai, Thane and Raigad. All such providers will be
provided space at venue where customers and merchants will be able to
get information and get sensitised or trained about digi operations.
Government is also organizing competition regarding slogan making, radio
jingles/ spot etc for two age groups – below 18 and above 18.Digital
prizes/Awards would be given to persons for winners various contests
that would take place under the scheme.
Awards will be given out on a daily and weekly basis under the Lucky
Grahak Yojana and weekly basis under the Digi-Dhan Vyapar Yojana. The
scheme will be implemented by National Payments Corporation of India (NPCI).
Only those transactions that take place through RuPay Cards, USSD, UPI
and AEPS are eligible for this scheme. The draws for these events will
be taken out in 100 different cities around the country, in a ceremony
accompanied by a digital payments adoption fair called Digi Dhan Mela.
This event is expected to act as a platform to promote digital payments.
The scheme has become operational nationally with the first draw on 25th
December, 2016 (coinciding with Christmas) and would lead up to 14th
April 2017(coinciding with Babasaheb Ambedkar Jayanti) with a Mega Draw.
During the daylong event, help will also be extended to citizens for
opening their bank accounts, linking mobile number to bank account,
Aadhaar enrolment, carrying out Aadhaar updates, seeding Aadhaar number
with bank account number etc. Thus every effort will be made to create
awareness among the visitors regarding conduct of safe and secure
digital payments. Training regarding digital payments will also be
imparted to the ‘Apale Sarkar Seva Kendra operators, Fair price shop
owners, Auto and taxi drivers etc . Citizens who wish to enrolled for
Aadhaar are requested to carry :
*A proof of identity with name and photo.
*Proof of address
*proof of date of birth (PAN card, Passport or Birth Certificate)
Merchants are requested to carry the following documents to digitally
enable their accounts.
*Bank account details and IFSC Code.