The initial two
incentives schemes viz., Lucky Grahak Yojana and Digi Dhan Vyapar Yojana,
came to an end after a rigorous 100 day information, education and
communication campaign led by NITI Aayog to make digital payments a mass
movement in India. Under the scheme Rs.258 crore of prize money was won
by 16 lakh winners, including customers and merchants belonging to
different corners of the country and from varied walks of life.
The winners of the Mega Draw were felicitated by the Prime Minister Shri
Narendra Modi in Nagpur today. The winners of the mega draw itself are a
testimony to the spread of the digital payments revolution in the
20 year-old Shradha Mengshette, a second year student of Electrical
Engineering from Latur district in Maharashtra, emerged as the winner of
Rs.1 crore mega draw for consumers. She won the reward for making a
transaction of Rs.1590 through her RuPay card online, to pay the monthly
EMI for her new mobile phone.
The 2nd prize of Rs. 50 lakh, under the Lucky Grahak Yojana for
consumers, was won by Hardik Kumar from Khambhat (Cambay) in Gujarat.
The 29-year-old is a primary school teacher who used his RuPay card for
making a transaction of Rs. 1100. Another RuPay card transaction, of
just Rs.100, won Bharat Singh from the Sherpur village in Uttarakhand an
amount of Rs. 25 lakh.
The 1st prize of Rs. 50 lakh, under the Digi-Dhan Vyapar Yojana category
for merchants, was won by Anand Ananthapadmanabhan for accepting a
payment of Rs.300 at GRT Jewellers in Tambaram, Chennai. Shri
Anantapadmanabhan instantly donated his prize money to the Clean Ganga
The 2nd prize of Rs. 25 lacs was won by Ragini Rajendra Uttekar, owner
of a small beauty parlour in Thane, Maharashtra. She accepted a payment
of Rs.510 which won her this amount. The 3rd prize of Rs. 12 lakh was
won by 33 year-old Shaik Rafi who runs a wholesale clothing store in
Ameerpet, Telangana. He accepted a payment of Rs. 2000 on his PoS
The 100 days of DigiDhan Melas, led by NITI Aayog in 100 cities across
India, have had a huge impact in enabling increased usage of digital
payment methods. At least 15,000 institutions have gone cashless across
just these 100 rural and urban cities across each one of the 27 states
and 7 UTs. With a turnout of over 15 lakh from cities, small towns and
villages, the melas have enabled lakhs to open new bank accounts as well
as create new Aadhaar cards.
PIB Mum/Nag : MD/NS/SA